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Leading Hotel Chain -
Sales Managers

We carried out a diagnostic for a major hotel chain and established: where enhancements could be made to the current sales ability, how to upsell and to cross-sell opportunities could be taken advantage of, how to use more creative methods to engage the wider business population, a more effective lead planning process to increase time effectiveness when selling, which sales methods to use to remain ‘on brand’ and a more advanced style of communicating with customers to increase overall spend.

Approach

Following this, Cybele carried out 3 x 2-day sales training events for 30 sales managers across the chain, to upskill and inspire a more effective way of contacting new customers, increasing business from existing customers and enhancing overall relationships and awareness of the brand. We then ran a follow-up day 6 weeks later, to assess progress, further develop skills and put in place clear development plans in line with targets and objectives.

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Results

  • In house sales analysis system now tracking increases due to recent training.

  • Initial feedback, strong uptake of ‘promotions’ by new and existing customers.

  • Increase in use of meetings and conference bookings. Clearer, time-effective sales planning, resulting in revenue increase.

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