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How to Introduce a Coaching Culture in Your Business



Every employer wants the best from and for their team, but how can this be done in a cost-effective way, that not only maximises the potential of an individual, but of the entire company? The introduction of a coaching culture is the answer.


A coaching culture uses a shift in the values, norms, practices and behaviours of an organisation, or workspace, to one of giving feedback, support, fair challenging and development, in order to create an environment that grows exponentially, is motivated, effective and efficient. Not only does a coaching culture improve the way a workspace is run and how workers interact with one another, but also benefits the work produced and customers/clients.


But the question is, how can this be introduced into your business? We’ve compiled a list of the ways any business can work towards promoting coaching in their culture.


Find The Right Type of Coaching


Though the results of coaching are similar – improved communication, feedback opportunities, enhanced resources, etc, there are numerous types of coaching available to implement in your organisation all of which use different methods to achieve this. Amongst some of the most popular are executive and integrated. However, coaching is not a “one size fits all” deal and will look and act different across different businesses. Companies have their own personal and varied histories, strategies and industries which influences the way in which an effective coaching culture will be performed.


Get To Know Your Teams


Developing and refining skills is not just something for people beginning their career or starting a new role, but for everyone who desires to be the best that they can be. The chances are your team has their own personal and professional goals that they wish to achieve. This could be to learn a new skill, improve an existing one or the desire to do something new. By finding out what your team members wish to do, you can tailor your coaching to fit them and their needs.



Hire or Train Coaches


When it comes to coaching, there are two main ways in which this is taught and introduced. Firstly, is hiring or outsourcing an external coach, or training an existing member of the team to be able to perform the duties required. Though a coaching culture is effective in use, it definitely requires a qualified individual to put the culture into place. This professional approach will be able to handle the change by eliminating the risk of disputes and allowing for the process to be successfully performed.


Take Your Time


Coaching culture is not a short-term solution or quick fix, but this is what makes it so great. A successful coaching culture enables long-term and sustainable business practices. It does, however, require effort over time and consistent enforcement and teaching. Therefore, sustained support from senior leaders is required, but it’s important to note this should be only when the situation calls for it. Coaching is most likely not to be the ideal solution for short-term goals or upcoming deadlines, but instead for an engrained environment and company culture.


Preparing For The Future


It’s always best to look ahead, especially with all the unexpected changes and disturbances we’ve been facing these last couple of years. Introducing a coaching culture can help you ensure your business and employees are ready for whatever. For more information on coaching, please contact our team and see what we can do for you.


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