Rethinking Your Sales Strategies to Help Business Thrive
Developing innovative and savvy sales strategies are essential for business success, and the new year is a perfect time to implement new efforts. Whether you’re improving your existing strategies, or onboarding completely new steps, there are plenty of areas that can help your business thrive in 2023. We’ve gathered some of our favourite, tried and tested steps for improving sales strategies to help you develop your plans - let’s take a look.
Sales Strategies Focus for 2023
Outbound Calling
Proactive, outbound calling remains a foundation of business success, despite greater technological advancements. Calling customers or contacts to explore potential business relationships or product offers can still be one of the strongest steps in nurturing lead generation. Any option to nurture contacts with a personal touch should be a strong element in your future sales strategies.
Social Media Presence
A strong and consistent social media presence has never been more important. Take time to reaffirm and develop your existing social media presence across all platforms, and explore routes for optimisation in each space. If you have a marketing team, ensure they’re routinely researching best practice, or look to invest in digital marketing consultancy to stay ahead of the trend.
KPI Monitoring
All the sales strategies you can think of will only go so far if you’re not recording and analysing your success. Set realistic KPI targets that run in line with team capacity, projects, and budgets, and look to check-in and evaluate progress on a monthly or quarterly basis. If you’re new to KPI monitoring, it may be wise to start with recording revenue, audience reach, or total customer generation by month or quarter.
Preparing for A Bountiful New Year
From the traditional sales strategies that should remain a foundation of your business plan, to staying updated on outreach advancements and effective data analysis, there’s a lot to think about to help businesses thrive. Whilst it can seem daunting, breaking your new year sales strategies down, developing a clear work plan, and onboarding consultancy support and training can help implementation feel more manageable, and ensure optimum business success.