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Caring for Vulnerable Customers

Duration

3 hours + follow-up sessions

Who is this for?

With economic uncertainty from the pandemic and the highest recorded levels of families using the Food Bank, more people than usual are being forced into vulnerable positions.  In the face of the disadvantages of the people they support, it is vital that customer service staff have the confidence and skills to communicate with care and compassion and give the best levels of support to vulnerable customers.  This workshop will give everyone attending the guidance to help them identify customers who need extra care and provide them with a consistently positive customer experience.

Course content

  • The definition of a vulnerable customer

  • How to identify a vulnerable customer

  • Empathy vs sympathy and how to communicate with empathy

  • Setting expectations for any interaction with a vulnerable customer

  • Communication preferences and how to best communicate with people and their individual circumstances.

  • The conversation cycle and TEXAS model

  • Deep listening skills

  • Communication skills- written and verbal

  • How emotional intelligence relates to Vulnerable customers and empathy

  • Action planning

2026 Wiltshire.png
AIS-Apr26251_Cybele Training & Consultancy Ltd_UK Enterprise Awards 2026_Winners Badge (1)
Award recognising Cybèle's excellence in leadership development and workplace training.
Cybèle Business Excellence Award recognising outstanding leadership training and coaching.

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©2026 Cybèle Training & Consultancy Ltd. Supported by nettl worcester

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